Maxwell House Brand Redesign ✦ 2024
This project was an exercise in understanding the conditions that may lead a company to refresh or rebrand their visual and social identities. This was also a collaborative project between myself, Avery Boroff, and Katie Fogle. The challenges that we faced and solved with Maxwell House's brand included modernizing the identity while still preserving the customer loyalty from older generations, inconsistent product design, and lack of online presence.
